CAFE COFFEE TASTE CUP / FLAVOR CUP / AROMA CUP


OTEMAE, also known as the Japanese culture “Way of the Tea”, means the series of performance at a Japanese tea ceremony. Even if it's only one cup, we want the guest to enjoy it to the utmost. Therefore, we put all our heart into all preparations, movements, and presentations as “OTEMAE”.

Also, from the guest’s side, the guest appreciates the thoughtfulness of the host and feels heartfelt gratitude. Japanese tea ceremony values this heart-to-heart exchange between the host and guest and this is really an important part of Japanese culture that is treasured all the way up until now.

The main purpose of OTEMAE is to have you enjoy the hospitality alongside the tea with all your heart and gratitude.

How to enjoy OTEMAE coffee?
Pour the hand-drip coffee into a tea-bowl and whisk it with a tea whisk or “chasen” to let in air. When air gets mixed, the coffee turns to a mellow taste.

If you want to keep the sharp taste characteristics of specialty coffee, just add air in small amount, and if you want to emphasize the mellowness, whisk well. By including air, the temperature of the coffee can be adjusted to a suitable temperature that is not too hot. *it is said that adding 30 °C to the human body temperature, is the optimum temperature to feel deliciousness.

Pour the coffee into a special “taste cup”. The shape of the "taste cup“ firmly confines the aroma and keep along the lips of the mouth, and is designed so that coffee hits the best position of the tongue that feels mellowness. This is the way to drink coffee more deliciously while holding the cup with both hands and by enjoying it mindfully.

The role of foam
The “foam" formed by being shaken up in OTEMAE way are natural oil in coffee that is foamed by carbon dioxide included in coffee ground; called “crema” for espresso.